Moscow, 19 July 2018 – CBRE, global real estate advisor, summarizes H1 2018 results of the Moscow Retail market. According to the report, 13 new international brands entered Russian market in H1 2018 and 3 left it. The number of new brands is 10 less than in 2017.
5 brands have already announced new store opening plans: Coach, О’Learys, Flormar, Dino Zoo and COS. Many brands, already present on Russian market plan to open new stores. Among them are: McDonalds, Burger King, Under Armour, LC Waikiki, Metro Cash&Carry and OBI. Ikea and Leroy Merlin, simultaneously with big formats, started developing new compact “showroom” format stores and already opened their first new format stores. It is worth noting that positive brand dynamics is expected in the second part of 2018.
Despite the reduction in the number of foreign brands that entered the Moscow market in the first half of 2018 compared to the same period of the previous year, “Café and Restaurants” category has been actively developing. Besides international retailers, Russian gastromarkets open new restaurants (Vokrug Sveta, StrEAT, and others). It’s share in new openings increased by 2 pp to 7%.
Summary and forecast
Aleksandra Chirkaeva, Head of Moscow Retail Leasing, CBRE Moscow Retail Department, said:
“One of the significant events of the restaurant market in H1 2018 was the opening of Vokrug Sveta gastro market in Nikolskaya Plaza, which provided the opening of 24 corners of famous Russian restaurateurs. Excellent results in terms of speed shows and StrEAT, opened at the end of last year in Roomer. This format will continue to develop in the future. Russian restaurateurs have opened more than 60 restaurants in total in high and medium price categories since the beginning of the year Moscow. Along with the high dynamics of opening of low-cost places we can say that level of entrepreneurial activity in this segment remains and we see the prospects of growth of consumption of the Moscow retail market as a whole.“
5 brands have already announced new store opening plans: Coach, О’Learys, Flormar, Dino Zoo and COS. Many brands, already present on Russian market plan to open new stores. Among them are: McDonalds, Burger King, Under Armour, LC Waikiki, Metro Cash&Carry and OBI. Ikea and Leroy Merlin, simultaneously with big formats, started developing new compact “showroom” format stores and already opened their first new format stores. It is worth noting that positive brand dynamics is expected in the second part of 2018.
Despite the reduction in the number of foreign brands that entered the Moscow market in the first half of 2018 compared to the same period of the previous year, “Café and Restaurants” category has been actively developing. Besides international retailers, Russian gastromarkets open new restaurants (Vokrug Sveta, StrEAT, and others). It’s share in new openings increased by 2 pp to 7%.
Summary and forecast
- After the decline in new shopping center opening in 2017, developers activity is growing as a result of adaptation to new terms of financing. 15 shopping centres with total GLA of 312,100 sq m are expected to be opened in 2018.
- Average vacancy rate will continue decreasing to 7.5-8.0% by the end of 2018, on the background of low new delivery.
- Significant share of new delivery in 2018 (48% of GLA) will be located outside MKAD, including 32% in Moscow region. That is caused by limited land plots availability inside MKAD, active construction of new housing, new transport interchange hubs and transport traffic growth, related to that, seen outside MKAD. Average leasable area of new shopping center openings in 2018 will decrease by 31% to 20,800 sq m, compared to 2017. Outlet format will be actively developing in 2018-2019.
- CBRE forecasts retail prime rental rate inflationary growth of 4-6%, amounting to 208,000 – 212,000 RUB/sq m/year, by the end of the year.
Aleksandra Chirkaeva, Head of Moscow Retail Leasing, CBRE Moscow Retail Department, said:
“One of the significant events of the restaurant market in H1 2018 was the opening of Vokrug Sveta gastro market in Nikolskaya Plaza, which provided the opening of 24 corners of famous Russian restaurateurs. Excellent results in terms of speed shows and StrEAT, opened at the end of last year in Roomer. This format will continue to develop in the future. Russian restaurateurs have opened more than 60 restaurants in total in high and medium price categories since the beginning of the year Moscow. Along with the high dynamics of opening of low-cost places we can say that level of entrepreneurial activity in this segment remains and we see the prospects of growth of consumption of the Moscow retail market as a whole.“
